Duration – 2:34 | YouTube Mirror
The other day I went to my favorite bakery to buy some cookies only to find the doors locked. It is a reoccurring theme in business that frustrates me. People have these amazing ideas and products, but when they go to market they fail. Why do people with products that are so superior to their counterparts fail? The problem isn’t the product, but the “go to market strategy.” For example my favorite bakery had some of the best cookies in the world, but I may have been the only person who knew how good they were. The flip side is Girl Scout Cookies. At home I have boxes and boxes of these things and to be honest they are not that tasty, sorry Girl Scouts. The difference between the Girl Scout cookies and my favorite bakery is the Girl Scouts have an amazing “Go to Market Strategy.” It is because of this strategy they are highly successful with a mediocre product. So before you start a business based off a great idea or a product, you need to sit down and develop your go to market strategy. This strategy will define how you spread the word about your product, distribution, pricing, location and more. Remember the product is not the key, but how you get it out there. I hope this helps you live life undefeated. Have a great day.