Duration – 5:06 | YouTube Mirror

Video Transcription

*Ordering Fast Food*
Devon: May I have one large diet coke to go please?
Speaker: One large Diet Coke?  Will that be all?
Devon: Yep
Speaker: $1.09 at the first window please.
Devon: Thanks

“Hey Guys, have to order my large diet coke for my wife.  It’s funny, wherever I go in the world, if I am traveling with my wife, she has these cravings for diet coke.  What’s funny is that it can’t just be any diet coke, it has to be a McDonald’s diet coke.  She will go crazy if she doesn’t get her diet coke.  A lot of people are just like that, where we like what we like, we like consistency.  We can be anywhere in the world, be in Asia or Europe or the U.S. and when it comes to McDonald’s, she knows what she’s gonna get.  She gets her diet coke exactly the way she wants it and she won’t accept anything else.  People ask me all the time about business, they’ll want advice or want me to do some consulting, or work with them on their business.  I think we can learn so much from the diet coke McDonald’s lesson.

It has to do with the way businesses and created.  I’ve been to some amazing 5 star restaurants, I think we all have.  But you’ll go back a couple weeks later or maybe even a couple years later and that restaurant is out of business.  You can have the most amazing five-star meal ever and you go back a few years later and ‘bam’ it’s gone.  Maybe 2 or 3 restaurants have been there in their place since it happened.  But McDonald’s you can go anywhere in the world and they’re always in business, and they’re always busy, there is always people ordering their diet coke.

It’s a consistency, being able to have a reproducible model, I think especially if you think about restaurants in particular, they are so based on talent and what happens is a lot of people will build their business that way.  They will be very talented perhaps they are great engineers, or have some really great business ideas and some really big great concepts.  Even a great salesperson, but what happens is they’ll base their entire business around talent.  In the example of the restaurants, a couple years later, maybe the maitre d’ moves to Hawaii, or maybe the Chef has a fight with the owner, next thing you know all of the talent is gone and the business is out.  Gone, it’s out of business.  So in McDonald’s, if the fry guy quits tomorrow, guess what, you get another fry guy.  Every 2 minutes and 17 seconds the buzzer goes off and you lift the fries up, you’re good to go.

So it’s interesting and if you think about it, Jesus even teaches us about this in the bible.  you know, Jesus obvious was the most talented, amazing man-God that ever walked the earth, right?  His talent was astounding, he could’ve done anything, but what’s interesting is that Jesus had the ability to draw crowds.  Jesus would go around and heal people, he had this amazing talent but what he did is he knew when he was gone that unless he was able to put in place a system, it would die with him.  So what he did was he invested in 12 men.  it’s a very similar to the McDonald’s franchises right?  Where he invests in these 12 men, he reproduces himself in men.  Those 12 men eventually changed the world.  It worked, it worked amazingly.  Just like the fry guy quitting and being able to go and hire some new guy that takes is spot really quick.  Think about this, Judas left right?  he hung himself.  Well within a couple short days the apostles get together and they basically cast lots have a lottery and immediately choose someone else.  Without missing a beat Matthias comes in and takes over Judas’s spot just like replacing a fry-guy.

That’s how your businesses need to be.  If you want to create a successful, long-term business, you need to be able to create a system.  You have to have a system-based business, not a talent-based business.  If you have a talent-based business your business will only be as successful as your talent.  When the talents gone, the business is gone.  If you build a business based on systems, you have a business that continue to thrive and prosper.

Guys I hope that helps, have a great day, be blessed, be prosperous, live a life undefeated.  Talk to you soon.”

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